Goldfish have been on sale for awhile, but a couple of days ago the stores started really pushing their Norooz wares. On Norooz, families place displays in their homes that include 7 items starting with the Persian "S" along with items that represent spring and rebirth (eggs, for instance).
Oh how the mighty Persians have fallen! From empire to chia pet!
Fish, candles, eggs, sprouts, and candles all for sale at the fruit market.
Boys eagerly eyeing the fish.